loved it! tekla does so many collabs but i feel like they lack originality (no matter if it’s auralee, jacquemus or corbusier, usually the collab is about the color or thickness of the towel stripes and that’s kinda it) but their campaigns are always so beautifully shot!
last year ssense did 20 collabs for their 20th anniversary with different brands they stock and i quite enjoyed that. a bright blue jil sander sleeping bag, an alien like ceramic vase with knwls, a chess set with marine serre and many other creative pieces, not just co-branded clothes as it usually seems to be nowadays. the prices were crazy but i liked the effort!
Very nice analysis of certain type of collaboration between brands! a recent one that comes to my mind that make no sense imho (no venn diagram area intersection as you said) it the one between Xbox and Gucci 🙃
loved it! tekla does so many collabs but i feel like they lack originality (no matter if it’s auralee, jacquemus or corbusier, usually the collab is about the color or thickness of the towel stripes and that’s kinda it) but their campaigns are always so beautifully shot!
last year ssense did 20 collabs for their 20th anniversary with different brands they stock and i quite enjoyed that. a bright blue jil sander sleeping bag, an alien like ceramic vase with knwls, a chess set with marine serre and many other creative pieces, not just co-branded clothes as it usually seems to be nowadays. the prices were crazy but i liked the effort!
Very nice analysis of certain type of collaboration between brands! a recent one that comes to my mind that make no sense imho (no venn diagram area intersection as you said) it the one between Xbox and Gucci 🙃